Beyond the Chair: Digital Marketing and AI Strategies to Elevate OMS Practices*

Includes a Live Web Event on 09/09/2026 at 1:00 PM (CDT)

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- Member - $265
- Resident Member - $265
- Allied Staff Member - $265
- Professional Staff Nonmember - $265
- Other Nonmember - $265
- Practice Management CE Subscriber - $265
- CE Subscriber (Clinical & PM) - $265
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Beyond the Chair: Digital Marketing and AI Strategies to Elevate OMS Practice

Modern marketing strategies and artificial intelligence (AI) tools can help oral and maxillofacial surgeons and their teams strengthen their digital presence, increase referrals and attract more patients. This 90-minute live webinar explores how patients search for specialists online, what drives engagement and how practices can stand out through website SEO, AI search optimization, social media strategy, online reviews and effective digital advertising. Administrative and clinical AI tools will be covered, guiding OMSs and staff through uses such as scheduling automation, insurance preauthorization, documentation and imaging support all while staying HIPAA compliant. Attendees will leave with actionable marketing tips, reusable AI prompts and ideas they can immediately apply to grow visibility, build patient trust and support long-term practice growth.

*Indicates that this activity is approved by AAOMS for continuing dental education credit ONLY.

Learning Objectives

At the conclusion of this program, participants should be able to:

Demonstrate appropriate responses to both positive and negative reviews in a HIPAA-compliant manner.
Conduct organic social media campaigns to increase awareness of the oral and maxillofacial surgery practice and attract new patients.
Demonstrate HIPAA-compliant use of artificial intelligence tools such as language learning models to improve office efficiency.
Design and conduct paid social media ad campaigns to promote the practice and its services.
Analyze social media campaign results and data to enhance marketing efforts.

Cancellation Policy: Registrants will receive a full refund up until the day before the event. No refund will be given for cancellation on the day of or after the event.

Brandon C. Platt, DAT

CEO

4D Digital Media, LLC

Brandon C. Platt, DAT, is the CEO and founder of 4D Digital Media, LLC, a digital marketing and social media agency dedicated to helping dental professionals optimize their online presence and grow their practices. He specializes in developing innovative, data-driven strategies that combine social media, AI tools and patient engagement workflows. With a doctorate in athletic training and leadership roles across healthcare marketing associations, Platt brings a holistic perspective to digital growth. He has helped dental teams across the country implement tailored marketing systems that drive reputation, referrals and revenue.

Disclosure(s): no financial relationships to disclose

Continuing Education Provider Approval
The American Association of Oral and Maxillofacial Surgeons is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education.

ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

The American Association of Oral and Maxillofacial Surgeons designates this activity for 1.5 continuing education credit(s).

AGD - Accepted Program Provider
FAGD/MAGD Credit
11/1/22-12/31/26
Provider ID# 214680