Beyond the Chair: Digital Marketing and AI Strategies to Elevate OMS Practice

Modern marketing strategies and artificial intelligence (AI) tools can help oral and maxillofacial surgeons and their teams strengthen their digital presence, increase referrals and attract more patients. This 90-minute live webinar explores how patients search for specialists online, what drives engagement and how practices can stand out through website SEO, AI search optimization, social media strategy, online reviews and effective digital advertising. Administrative and clinical AI tools will be covered, guiding OMSs and staff through uses such as scheduling automation, insurance preauthorization, documentation and imaging support all while staying HIPAA compliant. Attendees will leave with actionable marketing tips, reusable AI prompts and ideas they can immediately apply to grow visibility, build patient trust and support long-term practice growth.

*Indicates that this activity is approved by AAOMS for continuing dental education credit ONLY.

Learning Objectives

At the conclusion of this program, participants should be able to:

1. Demonstrate appropriate responses to both positive and negative reviews in a HIPAA-compliant manner.
2. Conduct organic social media campaigns to increase awareness of the oral and maxillofacial surgery practice and attract new patients. 
3. Demonstrate HIPAA-compliant use of artificial intelligence tools such as language learning models to improve office efficiency. 
4. Design and conduct paid social media ad campaigns to promote the practice and its services. 
5. Analyze social media campaign results and data to enhance marketing efforts. 

Cancellation Policy: Registrants will receive a full refund up until the day before the event. No refund will be given for cancellation on the day of or after the event.

Continuing Education Provider Approval
The American Association of Oral and Maxillofacial Surgeons is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education.

ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

The American Association of Oral and Maxillofacial Surgeons designates this activity for 1.5 continuing education credit(s).

AGD - Accepted Program Provider
FAGD/MAGD Credit
11/1/22-12/31/26
Provider ID# 214680

Sinus Pathology and Implications for Oral and Maxillofacial Surgeons

Because problems involving the maxillary sinus and dental disease are often connected, OMSs must be able to recognize how one condition can affect the other. This 60-minute live webinar will cover common sinus pathology linked to odontogenic disease by examining real patient cases. A variety of infections and cysts that may result from or impact odontogenic pathology will be covered. Additionally, the webinar will review CT images for specific sinus pathologies and surgical videos demonstrating sinus and odontogenic pathology to better identify these conditions. After attending, participants will be better prepared to recognize sinus-related issues, make informed treatment decisions and provide effective care for patients with both dental and sinus conditions. 

Learning Objectives

At the conclusion of this program, participants should be able to:

1. Identify common pathologic findings using CT in the maxillary sinus. 
2. Understand the relationship between dental and sinus infections. 
3. Discuss management of post-implant sinus infections.
4. Review opportunities to treat maxillary odontogenic cysts through a transnasal, endoscopic approach.  

Cancellation Policy: Registrants will receive a full refund up until the day before the event. No refund will be given on the day of or after the event.

Register for the two-part Clinical Webinar Series on Pathology and save $50 off the original price of $250!

Continuing Education Provider Approval
The American Association of Oral and Maxillofacial Surgeons is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education.

ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

The American Association of Oral and Maxillofacial Surgeons designates this activity for 1.0 continuing education credit(s).

AGD - Accepted Program Provider
FAGD/MAGD Credit
11/1/22-12/31/26
Provider ID# 214680

The American Association of Oral and Maxillofacial Surgeons (AAOMS) is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

The American Association of Oral and Maxillofacial Surgeons designates this internet-based live activity for a maximum of 1.0 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

This series includes two one-hour webinars:

Neoadjuvant Immunotherapy for Oral Cancer on August 12 at 6 p.m. CT

Sinus Pathology and Implications for Oral and Maxillofacial Surgeons on August 19 at 6 p.m. CT

Neoadjuvant Immunotherapy for Oral Cancer

Neoadjuvant and perioperative immunotherapy plays an ever-evolving role in the treatment of oral cancer. This 60-minute live webinar will break down the latest research surrounding perioperative immunotherapy, including key insights from the landmark KEYNOTE-689 study, and explain how these findings may influence treatment planning before and after surgery. Attendees will gain practical insight into how neoadjuvant immunotherapy may influence surgical planning, treatment sequencing and postoperative decision-making. The session will explore emerging concepts such as checkpoint and TGF-β targeting agents, perioperative pembrolizumab, cancer vaccines and response assessment as well as how to select the patients most likely to benefit from immunotherapy. 

Learning Objectives

At the conclusion of this program, participants should be able to:

1. Describe the rationale and key clinical implications of perioperative immunotherapy in oral cavity squamous cell carcinoma, including findings from KEYNOTE-689. 
2. Explain how neoadjuvant immunotherapy may influence surgical planning, pathologic response assessment, adjuvant therapy decisions and long-term outcomes. 
3. Identify emerging neoadjuvant strategies in oral cancer, including immunoradiotherapy combinations, biomarker-driven treatment personalization and novel immune-based therapeutic platforms.  

Cancellation Policy: Registrants will receive a full refund up until the day before the event. No refund will be given on the day of or after the event.

Register for the two-part Clinical Webinar Series on Pathology and save $50 off the original price of $250!

Continuing Education Provider Approval
The American Association of Oral and Maxillofacial Surgeons is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education.

ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

The American Association of Oral and Maxillofacial Surgeons designates this activity for 1.0 continuing education credit(s).

AGD - Accepted Program Provider
FAGD/MAGD Credit
11/1/22-12/31/26
Provider ID# 214680

The American Association of Oral and Maxillofacial Surgeons (AAOMS) is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

The American Association of Oral and Maxillofacial Surgeons designates this internet-based live activity for a maximum of 1.0 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Orthognathic Surgery for the OSA Patient

Orthognathic surgery plays a critical role in the management of obstructive sleep apnea (OSA), particularly in patients with craniofacial skeletal deficiencies that are associated with upper airway collapse. This 60-minute live webinar will review how jaw structure can contribute to OSA, highlight patient selection criteria and discuss modern surgical approaches, most notably maxillomandibular advancement (MMA) and genioglossus advancement. Emphasis will be placed on airway-focused treatment planning, integration with sleep medicine/dentistry and evidence-based results, demonstrating how surgical treatment can reduce sleep apnea severity and improve overall quality of life.

Learning Objectives

At the conclusion of this program, participants should be able to:

1. Comprehend the relationship between craniofacial skeletal anatomy and upper airway obstruction in patients with OSA, know how to assess a patient with suspected sleep apnea and how to interpret sleep studies. 
2. Understand current OSA treatment algorithms and identify appropriate candidates and indications for maxillomandibular advancement in orthognathic surgery. 
3. Describe key surgical techniques such as maxillary expansion and mandibular counterclockwise rotation as well as treatment planning considerations. 
4. Evaluate the evidence supporting orthognathic surgery outcomes in OSA, including changes in AHI, airway volume and patient-reported quality of life.  

Cancellation Policy: Registrants will receive a full refund up until the day before the event. No refund will be given on the day of or after the event.

Continuing Education Provider Approval
The American Association of Oral and Maxillofacial Surgeons is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education.

ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

The American Association of Oral and Maxillofacial Surgeons designates this activity for 1.0 continuing education credit(s).

AGD - Accepted Program Provider
FAGD/MAGD Credit
11/1/22-12/31/26
Provider ID# 214680

The American Association of Oral and Maxillofacial Surgeons (AAOMS) is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

The American Association of Oral and Maxillofacial Surgeons designates this internet-based live activity for a maximum of 1.0 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

From the AAOMS podcast library, Dr. Anthony M. Spina joins the podcast to discuss malpractice risk for the oral and maxillofacial surgeon and the benefits of OMSNIC.

Learning Objectives

At the conclusion of this program, participants should be able to:

1. Explain what malpractice insurance covers, why you need it, and the difference between a claims-made and occurrence policy. 
2. Understand how an OMS-centric approach to claims management supports the Specialty. 
3. Recognize how comprehensive patient document serves as the foundation for defending against malpractice claims.   

Anthony Spina, DDS, MD
Director & Chair
OMSNIC Advisory Board
Disclosure(s): No financial relationships to disclose

An Internet-based CDE/CME Activity
Original Podcast Date: November 18, 2025
Estimated time to complete this educational activity: 0.25 hours
Method of participation: Self-Study

Continuing Education Provider Approval
The American Association of Oral and Maxillofacial Surgeons is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education.

ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

The American Association of Oral and Maxillofacial Surgeons designates this activity for 0.25 continuing education credit(s).

AGD - Accepted Program Provider
FAGD/MAGD Credit
11/1/22-12/31/26
Provider ID# 214680

The American Association of Oral and Maxillofacial Surgeons (AAOMS) is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

The American Association of Oral and Maxillofacial Surgeons designates this internet-based enduring material for a maximum of 0.25 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

From the AAOMS podcast library, Dr. Deepak Kademani discusses how to successfully host an oral cancer screening event – from planning to community outreach – and shares insights on the importance of early detection.

Learning Objectives

At the conclusion of this program, participants should be able to:

1. Understand the importance of cancer screening in promoting early detection of head and neck cancer. 
2. Define variables that increase access and reduce barriers to care. 
3. Identify methods for strengthening community and professional collaboration through a screening event.   
4. Recognize opportunities to become involved in hosting a cancer screening event.  

Deepak Kademani, DMD, MD, FACS
Director
ABOMS 
Disclosure(s): KLS Martin (Speakers' Bureau, Consultant); Carestream (Consultant); MNBOD Attorney General (Consultant)

An Internet-based CDE/CME Activity
Original Podcast Date: April 25, 2025
Estimated time to complete this educational activity: 0.25 hours
Method of participation: Self-Study

Continuing Education Provider Approval
The American Association of Oral and Maxillofacial Surgeons is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education.

ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

The American Association of Oral and Maxillofacial Surgeons designates this activity for 0.25 continuing education credit(s).

AGD - Accepted Program Provider
FAGD/MAGD Credit
11/1/22-12/31/26
Provider ID# 214680

The American Association of Oral and Maxillofacial Surgeons (AAOMS) is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

The American Association of Oral and Maxillofacial Surgeons designates this internet-based enduring material for a maximum of 0.25 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

From the AAOMS podcast library, ever feel like your practice is doing everything right, but the numbers don’t add up? From coding errors to missed billing opportunities, revenue leakage can quietly undermine a practice’s financial health. In this episode, we explore the hidden cracks in OMS practice revenue – where money slips through unnoticed – and discuss practical strategies to plug those leaks and strengthen reimbursement processes.

*Indicates that this activity is approved by AAOMS for continuing dental education credit ONLY. 

Learning Objectives

At the conclusion of this program, participants should be able to:

1. Define revenue leakage and explain how it differs from traditional accounts receivable concerns such as denials and outstanding AR.
2. Identify common sources of revenue leakage within an OMS practice, including missed charges, undercoding, incorrect modifier usage, unresolved clearinghouse rejections and overreliance on outdated automation. 
3. Distinguish between a payer denial reason and the underlying root cause of a denial and explain why root cause analysis is essential for sustainable revenue cycle improvement. 
4. Recognize key performance indicators such as clean claim rate, denial rate, first pass resolution rate, and charge lag time, and apply them to monitor revenue cycle performance. 

Vanessa Moldovan, CRCR, CPC, CPB, CPMA, CPPM, CPC-I
Owner/Founder
For the Love of Revenue Cycle 
San Francisco, California
Disclosure(s): No financial relationships to disclose

An Internet-based CDE Activity
Original Podcast Date: February 27, 2026
Estimated time to complete this educational activity: 0.25 hours
Method of participation: Self-Study

Continuing Education Provider Approval
The American Association of Oral and Maxillofacial Surgeons is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education.

ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

The American Association of Oral and Maxillofacial Surgeons designates this activity for 0.25 continuing education credit(s).

AGD - Accepted Program Provider
FAGD/MAGD Credit
11/1/22-12/31/26
Provider ID# 214680

From the AAOMS podcast library, Dr. Felix Amarista discusses the evolution from traditional methods to innovative techniques in minimally invasive orthognathic surgery (MIOS). Patient-specific implants (PSIs), virtual surgical planning (VSP) and surgical navigation are revolutionizing patient outcomes, streamlining procedures and expanding the possibilities in jaw surgery. For anyone interested in facial reconstruction surgery, this conversation sheds light on the innovations shaping the future of orthognathic care.

Learning Objectives

At the conclusion of this program, participants should be able to:

1. Discuss the evolution of orthognathic surgery from conventional techniques to minimally invasive orthognathic surgery (MIOS), including the principles, indications and potential benefits of minimally invasive approaches. 
2. Explain the role of patient specific implants (PSIs) and virtual surgical planning (VSP) in improving surgical accuracy, efficiency and predictability in orthognathic surgery. 
3. Identify the technical considerations, challenges and necessary adaptations involved in integrating PSIs and digital technologies into minimally invasive orthognathic surgery workflows.   
4. Evaluate the impact of emerging technologies, including surgical navigation and digital planning, on patient outcomes, recovery and the future direction of orthognathic surgery. 

Felix Amarista, DDS
Clinical Assistant Professor
University of Texas Health Science Center 
San Antonio, Texas
Disclosure(s): Acumed (Consultant); Johnson & Johnson (Consultant); KLS Martin (Consultant); Nexus (Consultant)

An Internet-based CDE/CME Activity
Original Podcast Date: June 27, 2025
Estimated time to complete this educational activity: 0.25 hours
Method of participation: Self-Study

Continuing Education Provider Approval
The American Association of Oral and Maxillofacial Surgeons is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education.

ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

The American Association of Oral and Maxillofacial Surgeons designates this activity for 0.25 continuing education credit(s).

AGD - Accepted Program Provider
FAGD/MAGD Credit
11/1/22-12/31/26
Provider ID# 214680

The American Association of Oral and Maxillofacial Surgeons (AAOMS) is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

The American Association of Oral and Maxillofacial Surgeons designates this internet-based enduring material for a maximum of 0.25 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

From busy level I trauma centers to private offices, complications in maxillofacial trauma can be challenging to manage. The goal of this plenary session is to encompass a range of complications that any OMS could encounter and methods to correct them. This session is not a show-and-tell of major maxillofacial trauma but emphasizes complications that experts in trauma have experienced and the thought processes required to solve the problem and have the desired clinical outcome.

Learning Objectives

At the conclusion of this program, participants should be able to:

1. Recognize a maxillofacial trauma complication.
2. Describe the thought processes and planning steps in preparing for and managing a complication.
3. Discuss the utilization of technologies to help manage and prevent complications.

Maloney Lecture: We Should 'Own' the Mandible
Jasjit K. Dillon, DDS, MBBS
Professor, Program Director
University of Washington
Seattle, Washington
Disclosure(s): No financial relationships to disclose

Orbital Complications
Melissa S. Amundson, DDS, MPH, FACS
Clinical Assistant Professor, Maxillofacial Trauma Surgeon
Florida State University College of Medicine/ Tallahassee Memorial Hospital
Tallahassee, Florida
Disclosure(s): No financial relationships to disclose

Mandible Complications
James R. Brady, DDS, MD, MSc, BSc, FRCS
Assistant Professor of Oral and Maxillofacial Sciences, Division of Surgery
Dalhousie University
Halifax, Nova Scotia, Canada
Disclosure(s): No financial relationships to disclose

Frontal Sinus Complications
Hans C. Brockhoff, II, DDS, MD, FACS
Director of the El Paso Head & Neck and Microvascular Surgery Fellowship
University Medical Center, El Paso, Texas/ High Desert Oral & Facial Surgery
El Paso, Texas
Disclosure(s): No financial relationships to disclose

Zygoma Complications
Dina Amin, DDS, FACS
Associate Professor
University of Rochester
Rochester, New York
Disclosure(s): No financial relationships to disclose

An Internet-based CDE/CME Activity
Original Release Date: September 18, 2025
Expiration Date: September 18, 2028
Estimated time to complete this educational activity: 2 hour(s)
Method of participation: Self-Study

Continuing Education Provider Approval
The American Association of Oral and Maxillofacial Surgeons is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education.

ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

The American Association of Oral and Maxillofacial Surgeons designates this activity for 2.0 continuing education credit(s).

AGD - Accepted Program Provider
FAGD/MAGD Credit
11/1/22-12/31/26
Provider ID# 214680

The American Association of Oral and Maxillofacial Surgeons (AAOMS) is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.

The American Association of Oral and Maxillofacial Surgeons designates this internet-based enduring material for a maximum of 2.0 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.