It's not Magic, It's Management: How to Train the Team to Meet and Exceed Expectations*
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- Member - $120
- Resident Member - $120
- Allied Staff Member - $120
- Professional Staff Nonmember - $240
- Other Nonmember - $240
- Practice Management CE Subscriber - Free!
- CE Subscriber (Clinical & PM) - Free!
The management side of oral and maxillofacial surgery often disappoints and frustrates surgeons and office managers. This session provides attendees with a proven, step-by-step method to make team expectations crystal clear, promote accountability and increase employee morale. Through real-life examples and case studies, this session gives attendees the tools they need to bring out the best in each team member. When team members focus their talents on serving patients and each other, a positive feedback loop propels the practice to a higher level of harmony and patient satisfaction. This session takes the mystery out of management and helps attendees make the management of their practice as outstanding as their clinical outcomes.
*Indicates that this activity is approved by AAOMS for continuing dental education credit ONLY.
Learning Objectives
At the conclusion of this program, participants should be able to:
- Effectively manage the team to enforce uniform standards.
- Clarify expectations to avoid internal communication problems.
- Institute a cost-free recognition program to reward employees for a job well done.
- Provide a service to the various customers in an OMS practice, including patients, team members, referring doctors and referring doctors’ staff.
- Perform to the highest level in front of patients, because patients’ perception of clinical outcomes is heavily influenced by their interpersonal experience in the office.
David Schwab, PhD
Professional Speaker/Consultant
Sanford, Florida
Disclosure(s): No financial relationships to disclose
An Internet-based CDE Activity
Original Release Date: September 19, 2025
Expiration Date: September 19, 2028
Estimated time to complete this educational activity: 2.0 hour(s)
Method of participation: Self-Study
David Schwab, PhD
Professional Speaker/Consultant
David Schwab, Ph.D., is a professional speaker, author, and practice management consultant who helps dentists grow their practices, educate their patients, and train their teams so that the practices will be more profitable. He focuses on team management, organization, and efficiency.
Dr. Schwab previously served as Director of Marketing for the American Dental Association and as Executive Director of the American College of Prosthodontists. He has also worked with major corporations and numerous dental specialty practices, including oral and maxillofacial surgery practices.
Recognized as a prolific author, Dr. Schwab’s practice management and marketing articles have appeared in numerous publications, including the Journal of the American Dental Association, Journal of the Canadian Dental Association, Dental Economics, and the Seattle Study Club Journal.
Dr. Schwab holds a Ph.D. in English from Northwestern University.
A native of New Orleans, he currently lives in the Orlando, Florida area.
Disclosure(s): No financial relationships to disclose
Continuing Education Provider Approval
The American Association of Oral and Maxillofacial Surgeons is an ADA CERP Recognized Provider.
ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education.
ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
The American Association of Oral and Maxillofacial Surgeons designates this activity for 2.0 continuing education credit(s).
AGD - Accepted Program Provider
FAGD/MAGD Credit
11/1/22-12/31/26
Provider ID# 214680
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