Utilizing Social Media to Optimize Your Practice’s Marketing Strategy* - On Demand Access

As general dental practitioners perform more specialized procedures such as dental implants, there is a growing need for direct patient access and patient acquisition diversification by the oral and maxillofacial surgeon. This 90-minute webinar will focus on social media presence in OMS practice marketing. Participants will investigate social media platforms – including Facebook, Instagram, Twitter, YouTube, TikTok and Snapchat – to discuss how they can aid in diversifying the portfolio of patient acquisition. Attendees also will learn about the importance of search engine optimization and key items to keep in mind to ensure a practice website ranks well on search engines.

Learning Objectives

At the conclusion of this program, participants should be able to:

  1. Compare pros and cons of different social media platforms in OMS practice marketing.  
  2. Identify which social media platforms would best fit an individual’s practice marketing strategy.  
  3. Determine the benefits of both organic and paid social media content.  
  4. Define search engine optimization.  
  5. Explain the basic components of search engine optimization.

An Internet-based CDE Activity
Original Release Date: October 19, 2022
Expiration Date: October 19, 2025
Estimated time to complete this educational activity: 1.5 hours
Method of participation: Self-Study





Brandon C. Platt, DAT, LAT, ATC, CSCS

Brandon C. Platt, DAT, LAT, ATC, CSCS, is owner and founder of 4D Digital Media LLC, an international social media management and digital marketing company that specializes in optimizing the digital presence of dental specialists. His doctorate in athletic training and life experience as the son of an OMS allows Platt a unique understanding of both medicine and dentistry that he uses to facilitate his clients’ growth across multiple digital platforms. In addition to his training in sports medicine, Platt obtained a certificate in social media marketing from Cornell University.

Disclosures: No Relevant Conflict of Interest Disclosures were reported.  

Continuing Education Provider Approval
The American Association of Oral and Maxillofacial Surgeons is an ADA CERP Recognized Provider.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education.

ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.

The American Association of Oral and Maxillofacial Surgeons designates this activity for 1.5 continuing education credit(s).

AGD - Accepted Program Provider
FAGD/MAGD Credit
5/1/18 – 12/31/22
Provider ID# 214680

Key:

Complete
Failed
Available
Locked
Faculty and Planner Disclosure
Pre-Quiz
3 Questions  |  1 attempt  |  2/3 points to pass
3 Questions  |  1 attempt  |  2/3 points to pass
Utilizing Social Media to Optimize Your Practice’s Marketing Strategy
Open to view video.
Open to view video.
Post-Quiz
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
Evaluation
11 Questions
Certificate
1.50 CDE credits  |  Certificate available
1.50 CDE credits  |  Certificate available